Charlie Hebdo, the satirical magazine at the center of the recent terror attacks in Paris, has increased the print run for its current issue to 7 million copies, nearly 120 times its usual run.
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The magazine, the focus of a brazen January 7 attack in which its editor and several other staffers were killed by Islamist terrorists, normally runs 60,000 copies.
But media reports say that demand for the issue is such that even its plans, announced in recent days, to ramp up the printing to one million copies and then three million, were insufficient.
The French publication Le Figaro reported that the seven-million-copy print run was a record in the history of the French press.
Charlie Hebdo was targeted by the attackers because of its criticism and images of the Prophet Mohammed.
The current cover features a banner saying "All Is Forgiven" and a crying Mohammed holding a sign saying "I Am Charlie." The phrase has become an international symbol of sympathy for and unity with the publication.
CNN reported that in France people at newsstands queued up in long lines to get copies. In Germany people also waited on line when the magazine went on sale on Saturday, CNN reported.
The National Post reported that 100 copies of Charlie Hebdo usually reach Canada. But 1,500 copies of the current issue were due to arrive and that might not meet the demand, the National Post reported.
AFP also reported that the current edition was translated into 16 languages.
Earlier reports said that people were paying hundreds of dollars on eBay for copies of the magazine and for other items tied to Charlie Hebdo.