Coca-Cola: 1, Average Israeli Consumer: 0

The 'Share a Coke' campaign has taken the concept of branding to a new low. Which hasn't stopped me from buying cans with my kids' names on the label.

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Congratulations, Coca-Cola - you’ve cast your corporate spell on me. The modern-day Don Drapers, those crafty and visionary admen employed by the Coke...