Naftali Bennett launched his recruitment campaign for his Habayit Hayehudi party by mocking the left on Tuesday in a video starring himself as an overly apologetic secular Jew in Tel Aviv.
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Zahava Gal-On, the chairperson of Meretz, responded to the YouTube video by uploading a video of her own on Facebook, in which she refused to mock the right.
Bennett is seen in his video traipsing around Tel Aviv, effusively apologizing to a waitress who spills coffee on him, an aggressive SUV driver who rear ends his car and a woman who takes a rental bike out from under him.
He is also seen sitting with his dog on a bench on trendy Rothschild Boulevard reading Haaretz. The camera focuses on the headline of a translated New York Times opinion piece from September 2011, titled in Hebrew "Israel should apologize," and he nods in agreement, "They're right."
On Wednesday, Gal-On uploaded a short video to her Facebook page, in which she is in downtown Tel Aviv being dressed up as an ultra-Orthodox woman.
Once she is ready for the part, the video cuts to text: "You think?" the clip announces. "Meretz doesn't make fun of brothers and sisters." Then comes the message "Meretz works for everyone."