Kim Kardashian West will be the face of Carolina Lemke, alongside model Bar Refaeli, owner of the glasses chain. The reality television star, who visited Israel in 2015 with her husband Kanye West and baptized her daughter North in the Armenian Church, will be photographed for a publicity campaign alongside Refaeli.
Kardashian West will also be a partner in the creation of a limited edition glasses line, which will also lead to a promotional tour in Israel. The cooperation with Kardashian West, which was revealed a few months ago in the media, was officially confirmed Wednesday at a press conference in Tel Aviv. It is part of the company's plan to spread in the United States.
At the press conference, it was also reported that Kardashian West's contract will be for two years, and would begin next summer. In return, the reality TV star will receive ten percent of the stocks of the U.S.-based stores, as well as a one-time sum that the company refuses to disclose.
The Carolina Lemke Berlin brand was founded seven years ago in Israel. Since then, 70 sale points have been established throughout Israel, Thailand and Australia, as well as in Barcelona and London. The company will soon set up an online site for the American market, and later invest 30 million dollars to open physical stores in the U.S.
Kardashian West, 37, is a model, businesswoman, fashion icon and probably the most famous woman in the world, thanks to her participation in the successful and multi-spinoffs program The Kardashian Family, which has followed her family members for the past decade. Her current and third husband is rapper Kanye West, and the couple has three children. Her father, Robert Kardashian, who passed away in 2004, is famous for his legal representation of O.J. Simpson. Kardashian West won an influential award in June at the Council of Fashion Designers of America Awards.