Revenge Against Israel Hayom |

Half a Million Free Copies of anti-Netanyahu Paper to Be Distributed Friday

Silent Majority movement behind the publication, a 'satirical newspaper' that will bid the prime minister a 'festive goodbye' ahead of the elction; V15 will also ramp up activities against the PM and set up 80 field headquarters around the country.

Nati Toker
Nati Tucker
Read all about it: The cover of the spoof on Israel Hayom (Israel Today), called Israel Mahar (Israel Tomorrow).
Read all about it: The cover of the spoof on Israel Hayom (Israel Today), called Israel Mahar (Israel Tomorrow).
Nati Toker
Nati Tucker

The Silent Majority (Harov Hadomem) movement will distribute 500,000 free copies of a “newspaper” Friday as part of an attempt to bring out voters against Prime Minister Benjamin Netanyahu. The freebie is called Yisrael Mahar (Israel Tomorrow) – referring to the day after next Tuesday’s election – a play on the name of Israel Hayom (Israel Today), the free paper backed by casino magnate Sheldon Adelson known for its support of Netanyahu. The paper will be distributed directly to people’s mailboxes and also will be handed out all over the country on Friday.

Israel Tomorrow is designed to look like the front page of a newspaper on March 18, the day after the election, and the front page is dedicated to celebrating saying goodbye to Netanyahu. The paper is filled with “articles” about why not to vote for Netanyahu. There is also a satirical ad supposedly from the Adelson family mourning the fall of the government, saying “we have lost the country.”

The person behind the stunt is media advisor Eyal Arad. “This is not an answer to Israel Hayom. It is a satirical newspaper, a festive goodbye,” he says, “but there is a satirical take-off on Israel Hayom here.”

The funding comes from the Silent Majority nonprofit organization, which has been running a campaign against Netanyahu for over a month, and this is one of the means, says Arad. Mika Almog, who has previously written for Haaretz and also happens to be the granddaughter of former president Shimon Peres, was in charge of the edition.

At the same, the V15 organization is planning to step up its activities against Netanyahu before and on election day. The group, which is dedicated to ousting the prime minister, will set up tents for 80 centers around the country, which it will use as local field headquarters until the election. The sites chosen are in areas with large numbers of center-left voters in an effort to convince them to come to the polls on election day.

V15, which says it now has some 19,000 activists managed through 1,000 WhatsApp groups, will also continue to distribute video clips, including its “Friday the 13th” clip on Friday and another one Saturday night.

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