First there were blogs like "Stupid Shit White People Say" and the Twitter account "Shit Girls Say," both parodies launched in 2011. Then the Twitter account, a collection of stereotypical comments and mannerisms identified with people of the female persuasion, like "Should I tell her I don't like her boyfriend?" and "I just got cold all of a sudden," was turned into a video and the concept rapidly became a meme, with a seemingly unlimited number of specialized spinoff videos like "Shit Asian Girls Say" and "Shit Christians Say to Jews."
Now that the Israeli skies are once again raining rockets, we've got "Shit Tel Avivians Say During a Siren," a Hebrew YouTube video with English subtitles that pokes gentle fun at yuppies in the Tel Aviv bubble who brush off the specter of danger as they nonetheless congregate (sometimes) in the safe space of the stairwell, complaining about the crappy cell phone reception and trying to find a funny siren status to post on Facebook.
In one scene, a sleeping couple is awoken by a siren. The man sits up and reaches for his phone, exuding far more nonchalance than nervousness. "Twitter says it's gonna hit Rishon," he says, referring to Rishon Letzion. "Get back to sleep."
In another scene, a man drinking Turkish coffee and smoking a cigarette at a café says "Don't get up man, what do we have Iron Dome for?"
And throughout, in conversations that will strike home for many Israelis sheltered by the success of the Iron Dome missile defense system, the Tel Avivians ask one another, "Was there a boom or not?" or announce "There was a boom," referring to the interception mid-air of the rocket.
The sound of a rocket falling is often interpreted as a dismissal bell, a sign that everyone can leave their safe space and disperse, despite the Home Front Command's recommendation that citizens remain in a shelter or safe room for 10 minutes after the siren goes off.
Plenty of Tel Avivians, in the video as in real life, adopt a blasé attitude to rocket fire – especially if they don't have children to wake up in the middle of the night and drag to a bomb shelter. The video ends with a man lying face down on the road, covering his head with his hands. At first you might think he's seeking shelter from a rocket, until you realize he's simply saving a parking spot in the city infamous for its lack thereof.