Thinking of visiting Qatar? Men and women are being advised to cover their bodies from shoulders to knees and refrain from public displays of affection if they want to travel to the Gulf state, which will be hosting the World Cup in 2022.
Qatar's "reflect your respect" campaign also wants foreign tourists to know that "leggings are not pants."
A flier demonstrating the kind of clothing that Qatar's Islamic Culture Centre wants tourists to keep at home has big X's under diagrams showing a woman in a sundress, a woman in a sleeveless top and shorts, and a man in a tank top and shorts. A picture of a ladies' room-style cartoon woman dressed in a short-sleeve shirt and pants – or are they leggings? – also has a big X beneath it.
"If you are in Qatar, you are one of us," the flier reads. "Help us preserve Qatar's culture and values. Please dress modestly in public places."
Qatar has launched previous initiatives to educate foreigners on dress codes, The Independent said.
"The amount of immodest clothing is growing in public places, especially shopping malls," Nasser al-Maliki, the Islamic Culture Centre's public relations chief, told Gulf News. "Such foreign behavior conflicts with our traditions. We do not want our kids to be exposed to it or learn from it."
The campaign extends to a new multi-billion dollar airport in the Qatari capital of Doha, where Qatar Airways moved all its operations on Tuesday.
"Qatar is an Islamic state and being respectful to its culture will help you enjoy your stay," says a list of "helpful tips" offered at the airport. It says women should dress modestly and men "should not be shirt-less in public," and advises visitors that "public displays of affection and intimacy are strongly discouraged."