Jerusalem Mayor: Rebrand Israel's Airport From TLV to JLM
Head of Israel's capital wants to change code of Ben-Gurion International Airport in order to boost tourism to his city.
Jerusalem Mayor Nir Barkat Tuesday called on the Knesset to change the code letters of Israel's Ben-Gurion airport from TLV to JLM, Israel National News reported.
Speaking at the Knesset Economic Affairs Committee, Barkat said, "Branding the airport with the letters symbolizing the capital of Israel will put Jerusalem at the center and accelerate tourism to the capital."
The mayor was outlining general development projects in Jerusalem, according to the report. The plans include a new business quarter to add tens of thousands of jobs, new high-tech factories, additional or upgraded sports complexes and an expanded light rail system.
Barkat is not the first one to come up with the idea. His predecessor, Uri Lupolianski, also asked the transportation minister and the head of the Israel Airports Authority to change the code of Ben-Gurion International Airport from TLV to JLM, according to a 2008 report by Ynet.
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