Coke's Super Bowl TV Ad Sparks Digital U.S. Civil War

Many find singing of 'America the Beautiful' in different languages an insult; others call it 'portrait of our diversity.'

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Haaretz
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Coca-Cola's Super Bowl commercial, which showed multi-racial, multi-ethnic Americans having family fun while children sang "America the Beautiful" in eight languages, has heated up the country's familiar liberal vs. conservative feud, USA Today reports.

The battle is being fought, naturally, on social media, especially Twitter, with the main objection not so much the different races and ethnicities – or the depiction of two men with their young daughter – but the idea that foreign languages are presented as "American."

"Hey @Coca Cola This is America. English please," tweeted Saved by the Blood.

A commenter on the company's Facebook page wrote, "Speak English or go home." Another wrote, "Screwed up a beautiful song. No Coke for my family."

But on the other hand, Ashley Karlsson tweeted, "Thanks @Coca Cola for reminding us that we are beautiful because of and not in spite of our linguistic diversity."

And Small Town Belle tweeted, "Ashamed that people are upset by the Coca Cola commercial. We're a melting pot y'all. I think it was a good portrait of our diversity."

The minute-long ad, titled "It's Beautiful," will be aired in a 90-second version during the upcoming Sochi Winter Olympics, of which Coca-Cola is a sponsor.

"We hope the ad gets people talking and thinking about what it means to be proud to be American," said Katie Bayne, president of Coca-Cola North America, in a press release.

MsTriniSpyce made an interesting point in her tweet: “Unless you’re speaking Sioux, Cherokee, Navajo, or any other Native American language there is no such thing as #SpeakAmerican.”

he Seattle Seahawks roam the field after the NFL Super Bowl XLVIII football game against the Denver Broncos, Sunday, Feb. 2, 2014Credit: AP

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