Domino’s Launches Its First-ever Vegan Pizza - in Israel

Israel becomes first country in world where the company is selling the product; 'Israel is leading the vegan revolution around the world, and this is another indication,’ activist says.

Dafna Arad
Dafna Arad
Send in e-mailSend in e-mail
Send in e-mailSend in e-mail
Dafna Arad
Dafna Arad

The Israeli Domino’s Pizza franchise began selling vegan pizza on Monday, making the country the first in the world where the company is selling the product.

The move follows a Facebook campaign by the Vegan Friendly website, which provides information on restaurants and caterers who offer dishes that don't use animal products. The campaign received thousands of likes and comments.

Many chains in Israel offer pizza without cheese, but vegans asked Domino’s to use nondairy cheese substitutes. The new product features a soy-based topping with vegetables, and the family size sells for 69.90 shekels ($19.91).

“Israel is leading the vegan revolution around the world, and this is another indication,” said Omri Paz, the director of Vegan Friendly. He said vegans could now order from the chain “without pangs of conscience.”

Domino’s, founded in 1960 in the United States, now has more than 10,000 locations in more than 70 countries, including 50 branches in Israel. Yossi Elbaz, the CEO of the Israeli franchise, said it took six months to develop and taste-test the vegan version.

“We've notified Domino’s Pizza’s world headquarters and they're very pleased," Elbaz said. "They're waiting to see the results.”

Click the alert icon to follow topics:



Automatic approval of subscriber comments.
From $1 for the first month

Already signed up? LOG IN


Charles Lindbergh addressing an America First Committee rally on October 3, 1941.

Ken Burns’ Brilliant ‘The U.S. and the Holocaust’ Has Only One Problem

The projected rise in sea level on a beach in Haifa over the next 30 years.

Facing Rapid Rise in Sea Levels, Israel Could Lose Large Parts of Its Coastline by 2050

Tal Dilian.

As Israel Reins in Its Cyberarms Industry, an Ex-intel Officer Is Building a New Empire

Queen Elizabeth II, King Charles III and a British synagogue.

How the Queen’s Death Changes British Jewry’s Most Distinctive Prayer

Newly appointed Israeli ambassador to Chile, Gil Artzyeli, poses for a group picture alongside Rabbi Yonatan Szewkis, Chilean deputy Helia Molina and Gerardo Gorodischer, during a religious ceremony in a synagogue in Vina del Mar, Chile last week.

Chile Community Leaders 'Horrified' by Treatment of Israeli Envoy

Queen Elizabeth attends a ceremony at Windsor Castle, in June 2021.

Over 120 Countries, but Never Israel: Queen Elizabeth II's Unofficial Boycott