Torn Poster Reveals Chilling Message About Violence Against Women

Ad campaign in Bnei Brak uses Haredi sentiments to its advantage, in time for the International Day for the Elimination of Violence against Women.

new-hdc-logo
Haaretz
Send in e-mailSend in e-mail
new-hdc-logo
Haaretz

An Israeli ad agency has found an original way to promote public awareness of violence against women in Israel.

In a campaign coinciding with the United Nations' International Day for the Elimination of Violence against Women, marked on November 25, Israeli advertising firm Twisted tackled the issue of excluding women from the public sphere, Ice.co.il reported.

In the ultra-Orthodox city of Bnei Brak, images of women on billboards are deemed immodest, especially if their knees, elbows and hair are uncovered. This is also true in Jerusalem, where advertisers refused to run ads on buses that picture women, out of fear the ads would be vandalized.

Instead of fearing vandalism in Bnei Brak, Twisted used it in its favor, to help it get the message across: They put up a double-layered poster featuring a woman's face, and her hair and shoulders uncovered, knowing it would get vandalized, Ice reported.

Less than 24 hours after the poster went up, just as Twisted had predicted, the face of the woman in the poster was ripped off, the report said, revealing a message that read, "International Day for the Elimination of Violence against Women 25.11.03."

A similar campaign was used in Tunisia, where the agency Memac Ogilvy used a poster of the ousted President Zine el-Abidine ben Ali in an attempt to encourage people to vote (see video below).

Poster showing a woman's face, before it was vandalized.Credit: Courtesy
Poster in Bnei Brak after it was vandalized.Credit: Courtesy
Poster showing a woman's face, before it was vandalized.Credit: Courtesy

Click the alert icon to follow topics:

Comments

SUBSCRIBERS JOIN THE CONVERSATION FASTER

Automatic approval of subscriber comments.
From $1 for the first month

Already signed up? LOG IN

ICYMI

בנימין נתניהו השקת ספר

Netanyahu’s Israel Is About to Slam the Door on the Diaspora

עדי שטרן

Head of Israel’s Top Art Academy Leads a Quiet Revolution

Charles Lindbergh addressing an America First Committee rally on October 3, 1941.

Ken Burns’ Brilliant ‘The U.S. and the Holocaust’ Has Only One Problem

Skyscrapers in Ramat Gan and Tel Aviv.

Israel May Have Caught the Worst American Disease, New Research Shows

ג'אמיל דקוור

Why the Head of ACLU’s Human Rights Program Has Regrets About Emigrating From Israel

ISRAEL-VOTE

Netanyahu’s Election Win Dealt a Grievous Blow to Judaism