New Arts Collective Led by Menashe Noy, Keren Mor to Launch New Installation

Cutting-edge performance art will explore typical Jewish wedding customs.

Ido Ballas
Ido Ballas

A new artistic group featuring actress Keren Mor and actor Menashe Noy is scheduled to launch its first big project in April. The group, called art.espionage, will stage multi-disciplinary installations dealing with subjects such as aesthetics, advertising and cultural icons.

The group will comprise artists from a range of disciplines, including architecture, film, theater and the plastic arts. In addition to Mor and Noy, its members include artists Danny Shoshan, Sharon Yavo Ayalon, Lola Ben Alon and Amit Matalon.

Actress Keren Mor (center), actor Menashe Noy (right) with unidentified man on left. Credit: Emil Salman

The April 20 show, to be titled "Welcoming the Bride," will attempt to give a new interpretation to the Jewish custom of escorting the bride and groom to the marriage canopy. It will be curated by Yael Baron and feature more than 100 participants, who are now being recruited via the group's Facebook page. The participants, male and female alike, will wear bridal gowns and engage in typical bride behavior - getting dressed, putting on make-up, crying, etc.- as they wander among the audience in Tel Aviv's Reading 3 hall. Cameras stationed in the hall will simultaneously project videos of their actions onto huge screens. The event will end with a party fashioned to resemble a wedding celebration.

The Tel Aviv event will expand on two smaller installations that the group staged in Haifa on a similar theme.

The group is also working on various other projects, including setting up libraries in bus stations and a landscape painting project called "Made in China" that will examine how the Israeli landscape looks through the eyes of Chinese painters. The latter will be done in cooperation with a group of Chinese artists, who will paint the Land of Israel even though they have never seen it.

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