The Azrieli Towers

A national icon.


Guy Gindi, joint CEO and owner, Gindi Holdings: "The most successful project in my opinion is the Azrieli Center, which has become a symbol of Tel Aviv and a national icon. I think its huge success lays in its planning. This is exemplified by the external pattern of the buildings, size of the complex, its location and good management over the years.

"The main thing characterizing the project is that, despite the passage of time, the complex maintains its contemporary image. Management uses the towers to decorate the city skyline for national events. Visitors enjoy astounding accessibility and have an easy time finding their way around.

Yigal Dimri, Y.H. Dimri Building & Development: "David Azrieli's vision, daring and foresight are the reasons I believe that the Azrieli Center has been a great success. Azrieli believed in this location when nobody else considered it viable. He gambled on a project which many thought would not succeed, whether because of the vast commercial space involved that everyone thought would remain unused, the lack of transportation accessibility at the time, or the extensive management resources which would be needed to run a project this size. All these proved to be obstacles which could be overcome, and the towers have thrived ever since opening.

"The Azrieli Center was planned so that its access begins right on the Ayalon Highway, while the adjoining train station brings passengers directly into the shopping mall, considered to be one of the busiest in Israel. The more recent opening of the square tower and its hotel further attest to David Azrieli's long-term vision and his success with this undertaking.

"Another reason to appreciate the buildings is their trailblazing in raising the skyline. When the first two towers were built they were planned to reach heights never before achieved in Israel. Azrieli created something the likes of which had never been seen here before, and he succeeded with it. All in all I think the Azrieli Center is a model of excellent development and promotion.



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