Trendum Buys BuzzMetrics in Word-of-mouth Strategy

Zuri Dar
Send in e-mailSend in e-mail
Zuri Dar

Trendum, the Herzliya-based innovator in Internet search and linguistic analysis technologies, announced yesterday that it had acquired BuzzMetrics, a high-tech firm specializing in online word-of-mouth research. In so doing it hopes to create the global standard to measure and analyze consumer buzz.

The company will do business as BuzzMetrics and have the strategic backing of VNU, owner of research brands such as ACNielsen and Nielsen Media Research. The new BuzzMetrics hopes to build on Trendum's advanced technology, while leveraging VNU's global sales, marketing and research capabilities. BuzzMetrics will aim to take advantage of the rapid rise of consumer content and social media, prevalent with blogs, message boards, social networks, product feedback sites and other forms.

"We're excited to bring together Trendum and BuzzMetrics," said Trendum chair Itzhak Fisher, "and to have the strategic support of VNU." Fisher, who will also serve the same position at BuzzMetrics, added, "This is a positive development that will benefit clients and advance an important, burgeoning industry."

BuzzMetrics President and CEO Jonathan Caron expects that "the company will draw upon the assets of an extraordinary triumvirate, including BuzzMetrics' market leadership and client services, Trendum's revolutionary media mining technologies and VNU's strategic backing."

The new company's client roster includes more than 75 Fortune 1,000 corporations in a variety of industries, including HP, Comcast, General Motors, Mazda, HBO, CNN, AOL and Estee Lauder.



Automatic approval of subscriber comments.
From $1 for the first month

Already signed up? LOG IN


מריאן ס' מריאן אומנות

The Artist Who Survived Auschwitz Thought Israel Was 'Worse Than the Concentration Camp'

הקלטות מעוז

Jewish Law Above All: Recordings Reveal Far-right MK's Plan to Turn Israel Into Theocracy

איתמר בן גביר

Why I’m Turning My Back on My Jewish Identity

Travelers looking at the Departures board at Ben Gurion Airport. The number of olim who later become yordim is unknown.

Down and Out: Why These New Immigrants Ended Up Leaving Israel

Beatrice Grannò and Simona Tabasco as Mia and Lucia in "The White Lotus."

The Reality Behind ‘The White Lotus’ Sex Work Fantasy

The Mossad hit team in Dubai. Exposed by dozens of security cameras

This ‘Dystopian’ Cyber Firm Could Have Saved Mossad Assassins From Exposure