About Face
Who best explains the case for Israel: an expert on the separation fence, or a rap group? A Foreign Ministry plan that aims to change the country's advocacy efforts is proving controversial.
Israeli cultural icons S.Y. Agnon and Natan Alterman may soon join the ranks of Dante, Velasquez and Goethe. Not that anyone is planning just yet to establish a world institute for the dissemination of Israeli culture named after either man, but things are about to change. Starting in January 2006, the Foreign Ministry is planning a new means of presenting Israel to the world. A budgetary reform being formulated by the ministry will make its public relations activities dramatically more flexible, and significantly augment worldwide exposure of Israeli culture.