Haaretz's new iPad app was unveiled at a launch party in Tel Aviv on Tuesday, ahead of its planned public release in the coming weeks. The event was attended by guests from Israel and abroad, including senior representatives from Apple, who took the opportunity to demonstrate some of the upgraded features Israelis can expect to see on the new, third-generation iPad ahead of its local release.
The new app will be released to the public both in Israel and abroad in the coming weeks, and will be available in Apple's App Store. In the meantime, users can register here in order to receive the app upon its release.
Aluf Benn, Haaretz editor-in-chief, noted that this week's Pulitzer Prize recipients included journalists from two leading Internet sites. "This was the first time that the winners are from outlets which are essentially digital, without a long print tradition," he told the gathering. "It marks an interesting milestone in understanding that digital journalism isn't the future, but the present."
Benn also related to the opportunities for purchasing content through digital platforms, saying: "People who want quality content will be asked – and will agree – to pay for it."
"We see models of this in the New York Times, the Wall Street Journal and elsewhere. We believe in the quality of Haaretz, and we'll have to go that route as well," Benn said.
Lior Kodner, head of Haaretz's digital division, said the new app was "unique in that it combines real-time content with a daily edition, produced especially for an English-speaking audience, located mainly in North America."
"It'll include video, interactive infographics, games and slideshows, and is one of only a few applications in the world which combine the ability to comment and take part in a digital debate between writers and readers," Kodner said.
Also speaking at the Tel Aviv event, Charlotte Halle, editor of Haaretz English, said that the launch of the new app signifies "another step in cementing Haaretz as a global brand, known for its reliable and authoritative journalism, from a region where this is rare."
The app was developed in association with the Australian-based mobile development company, Tigerspike, which was also responsible for the apps used by The Economist and Daily Telegraph.