Fashion giant Uniqlo has resumed collaboration with the British-Japanese Muslim designer Hana Tajima, following the success of the Modest Fashion project they launched together last year.
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Tajima began as a fashion blogger and later founded the brand Maysaa, which has been highly successful.
The previous collection she designed for Uniqlo was only available in southeast Asia and included hijabs, dresses, wide trousers and tunics. Following expressions of disappointment in the West that the garb was not available, the company decided to release the new collection by Tajima to American customers in about 10 days. The clothes will be available by Internet and at the brand’s flagship store on Fifth Ave., Manhattan.
“I think especially at a time when Muslim women are the focus of sort of more negative press, it’s important to have something that tells you about another side [of being a Muslim woman],” Tajima told Vogue.
She adds that the collection isn’t necessarily intended for Muslim women, or even ones who dress modestly – they are, as always, for everyone.
Going by the sales figures of the previous collection, the most popular item could however be the hijab, which comes in a range of soft colors, like light gray and tea rose. The company says the garments will be made of special fabric developed especially for it, in order to assure airiness and lightness.