Holiday Internet Ad Spending Up 13%

Television advertising also grew, but at a slower pace.

Nati Tucker
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Nati Tucker

Spending on Internet advertising in Israel over the fall Jewish holidays was 13% higher than the comparable period last year, even though it is still eclipsed, for example, by television and newspaper ads. Over the fall Jewish holiday season, Internet advertising expanded to levels that were nearly 50% of television advertising budgets for the season and 63% of spending on newspaper ads. Total advertising spending as a whole, across all media, was also on the rise, increasing by 7% this holiday season compared to last year.

Although the actual price paid by advertisers would generally have been 60% to 80% lower than available data reflecting list prices, the figures for list pricing would still generally reflect trends in advertising spending. The 13% increase in Internet advertising spending is measured by comparing the period beginning two weeks before Rosh Hashana and ending on Tuesday of this week against the comparable period last year. Based on list pricing for Internet advertising, spending for Internet ads in Israel over the fall Jewish holidays in 2011 was $14.2 million. The comparable figure for 2012 was $15.5 million, while this year it rose to $17.5 million.

Television advertising also grew, but at a slower pace. Last year, advertisers' collective budget for fall holiday advertising on television was $33.3 million. This year it jumped to $35.4 million. And the print media can also take some comfort in their holiday figures, which were 4.4% higher than 2012.

People at Lake Kinneret on the first day of Sukkot, September 19, 2013. Credit: GIl Eliyahu