Giant #BringBackOurBoys Ad Goes Up in Times Square

Bought by Manhattan synagogue, digital billboard shows photos of three kidnapped boys, reads, 'These boys are not soldiers. These boys are our sons.'

Screenshot (Anne Wermiel/NY Post)

A giant digital ad calling for the release of the three kidnapped Israeli teenagers has gone up in Times Square, the New York Post reported Wednesday.

Bought by Manhattan's Young Israel of the West Side synagogue, the 40-foot by 40-foot ad went up Tuesday afternoon showing photos of Naftali Fraenkel, Gilad Shaar and Eyal Yifrah.

Underneath the giant hashtag #BRINGBACKOURBOYS, it reads:

“On June 12th, 2014, three teenage boys were kidnapped in Israel, one of them an American citizen. These boys are not soldiers. They are not fighters. They are not violent. These boys are our sons. Our brothers. Our grandchildren. Our nephews. Our friends. Please help create global awareness.”

Seen high atop Broadway between 46th and 47th streets, the ad runs for 15 seconds twice an hour. Young Israel Rabbi David Cohen did not say how much the ad cost, but noted that it ordinarily goes for $15,000.

“I just think word has to get out,” Cohen said. “Anything to keep the story alive, that’s what we’re going to do.”