The PR Policy – 'Civilizing' the Operation

The National Information Directorate in the Prime Minister's Office, the Information Ministry, the Foreign Ministry's press operation, IDF Spokesman Unit and a long list of governmental and private volunteers are working together to mold the public perception of the operation in Israel and around the world.

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The photograph of the wounded baby daughter of Mira Sharf, one of the three civilians killed this morning (Thursday) in a missile strike on Kiryat Malachi, being carried out from her wrecked home, covered in...