How Tel Aviv 'Madame' Allegedly Made $12.4 Million From Prostitution

Indictment claims Einat Harel ran various bordellos in residential Tel Aviv buildings from 2006 to 2013, operating two shifts, seven days a week. She charged workers for overheads such as laundry and coffee.

Dan Keinan

A 51-year-old woman was indicted this week for running brothels in Tel Aviv, where it is alleged she made 47.5 million shekels ($12.4 million) between 2006-2013.

The indictment, filed in Tel Aviv District Court, says “Madame” Einat Harel provided prostitutes to customers for between 200 and 350 shekels an hour, with Harel collecting about half that amount – in addition to other payments the women had to give her.

Harel was indicted for running bordellos in a number of apartment buildings, including three residential apartments, where sexual services were provided in return for payment.

She was indicted for pimping, running a place for prostitution, advertising prostitution services, and public nuisance. She was also charged with money laundering, which she did by depositing the cash in various bank accounts and also by buying apartments.

A number of other women were indicted along with Harel for aiding her in managing the brothels, as well as for training the women to lie to the police – saying, for example, they didn’t know who owned the brothels.

One of the apartments, on Ben Yehuda Street, Tel Aviv, was allegedly open seven days a week, two shifts a day, with between two to eight women providing services on each shift. Each woman provided sex to between 2 to 20 customers a shift, and charged between 200 shekels to 270 shekels for 30 to 40 minutes. Harel received 100-135 shekels from each client. In addition, all of the women paid her another 30 shekels a day for services such as laundry and coffee.

Harel later moved the bordello to a different apartment in the city, on Wolfson Street, where two to six women worked each shift, charging 200 to 350 shekels for 30 minutes. The women again paid Harel about half these amounts, plus charges for overheads. The bordello was later moved to an apartment on Hayarkon Street.

The indictment states that Harel rented three apartments, using other people as fronts, renovating them and buying various items needed to fit them out as brothels. She is also accused of hiring, and firing, the women employed there, fining some of them. She set the working hours and shifts, heard complaints from customers, and also advertised the sex services through such means as leaving cards on parked cars.