David Axelrod, adviser to U.S. President Barack Obama through two election victories, will be putting his know-how into play to advise U.K. Labour Party chief Ed Miliband in the 2015 election campaign.
Axelrod has been picked up as senior strategic adviser for a six figure sum paid out to him and his firm consulting firm AKPD, according to the U.K.'s Guardian newspaper. The appointment was secured by Labour's election coordinator Douglas Alexander.
Axelrod is one of the people closest to Obama, and has served as adviser to former President Bill Clinton. He was a senior political consultant in the White House during Obama’s first term until resigning and establishing his own consultancy firm, along with pursuing an academic career at the University of Chicago. He later became senior strategist for Obama's second campaign.
“Miliband understands that a growing economy demands that you have to have broaden prosperity. We can't just have prosperity hoarded by a few where people at the top are getting wealthier and wealthier but people in the middle are getting squeezed. This is a problem not just for Britain but everywhere in advanced economies, including here in the U.S.," Axelrod said in a statement released by Labour.
“That is how we won in the U.S. Barack Obama articulated a vision which had, at its core, the experience of everyday people. And everyday people responded, they organized and they overcame the odds. I see the same thing happening in Britain," the statement said.
Axelrod "will be a huge asset to our campaign as we work to show the British people how we can change our country for the better," The U.K.'s Independent newspaper cited Miliband as saying.
Axelrod told The Guardian that in order to win, Labour needs to get ordinary Britons behind them. "I have said that campaigns are like an MRI scan for the soul – you find out a lot about people in campaigns."
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