A few months ago, Arnon Maman wanted to help his daughter, who is a university student, write a paper about the Nazi war criminal Josef Mengele. Maman did an Internet search for the words "Mengele" and "gas," and one of the first results that appeared was a paid link for the Amisragas company, which was trying to market a gas grill (mangal, in Hebrew ) for Independence Day.
'You won't believe what happens when you click!'
An Israeli trio have cracked the code in maximizing revenue from the Google algorithm.
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this story is by
Hagai Amit


