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“Alon Gal” is now “Gimel Yafit” − that is, TV reality-show and commercials presenter Alon Gal has turned into someone like the successful businesswoman and ubiquitous, Everywoman presenter of commercials whose real name is Yafit Greenberg. The quotation marks are necessary already at this stage in order to make it clear that we don’t know the real Gal, if any such person exists...