Call to Order: Deconstructing the Israeli Automated Service

The automated answering service is a jungle of intersections, laden with traps, and at the end awaits a wasteland, a great wilderness: The main menu.

People used to say, “You’d better come over. This isn’t something for the phone.” What wasn’t for the phone? Everything. You would, for example, have to get on a bus, go through security, take a number, stand in line, and end up sitting across from some clerk who ate a yellow-cheese sandwich and kept an eye on you as you filled out a form.

The days of yellow cheese are over. And good luck...