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The March 1973 headline in the weekly magazine Ha’olam Hazeh said it all: “Moshe Dayan versus Moshe Dayan: The Battle for the Cologne.” Pictured on the center of the page were bottles of Moshe Dayan aftershave and cologne, which had come on the market a few months before. As befitting the name, the bottles had very manly lines, and the label featured the familiar profile and the slogan “an...