Snapshot: The IDF's Colgate moment
Operation Pillar of Defense gave a powerful boost to the ethos of the Israeli soldier: Young, dedicated, idealistic – and with snow white teeth.
A particularly odd television commercial from the cell phone provider Cellcom consists of a scenario that is meant to be heartwarming. It begins with an Ethiopian woman in traditional garb boarding a plane and holding a photograph of her infant daughter. Waiting for her at Ben-Gurion International Airport is the daughter, now grown up and serving as a soldier in the Israel Defense Forces. The mother walks slowly...
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