Pass the Remote, Rex: Meet the Founder of DOGTV

After years of writing TV shows for humans, Ron Levi switched to programming for an overlooked but intensely loyal audience: dogs.

The tale begins with a cat. “In 2007 I was working for Channel 24 ‏[the Israeli music channel] and every day when I left for work, my cat, Charlie, would give me this pitiful look, like ‘Dude, why are you leaving me home alone?’” At the time, Ron Levi, Charlie’s owner, was host of the daily show “The Magazine.”