Eve Finkelstein, a Beit Shemesh doctor, and her friend Esther (an alias) first encountered the billboards as they were driving down the Beit Shemesh's main access road. The billboards surrounded a construction site of a new condominium project being built by Zemach Hammerman. The project wasn't marketed in the ultra-Orthodox community and isn't located in a Haredi neighborhood. And yet, among the pictures of men...