The Shoah shouldn't be an Israeli brand
Universalizing the lesson of the Holocaust was the most important achievement of the last century in the battle against racism. Saying its ours alone harms us.
Shoah is a rare word to enter the English language from modern Hebrew. Of course, Shoah first appears in the Bible, several times. But unlike other biblical terms that have been adopted over the centuries or made their way into English through intermediaries such as Yiddish, Shoah went global only after it appeared in the 20th-century revived version of the tongue of the prophets.