Israel’s Hotels Finding a New Rival in Average Joe

Websites matching homeowners with tourists is creating new competition for hotel industry, warns Fattal CEO Reuven Elkes in an interview.

Reuven Elkes, the CEO of Fattal, Israel’s biggest hotel chain, is looking up and down the country for new properties to develop. But while he is eyeing sites in Jerusalem and Tel Aviv, his worry is less about competition from his fellow hoteliers and more about the challenge from ordinary people renting out their homes to vacationers.