Trump's Inaugural Speech Was Radically Populist and Hypocritical

'There's Something Cool About the Heat'

When most watercooler talk is about the weather and most people, at least in the coastal region, count their time between air-conditioners in seconds, a very different phenomenon has come to light. People who pass the hot, sticky summer months without air-conditioning.

There's no need to pity them and it would be a mistake to assume they have no choice. AC refusers pity the rest of the population - those who live in humidity-free, temperature-regulated biospheres. Those trapped in offices with closed windows who aren't experiencing the most natural aspect of summer - sweat.

"People complain that they can't breathe without air-conditioning," says dancer and choreographer Rina Shinfeld, while practicing yesterday in a hot, unair-conditioned studio. "But I think they just panic. Sweat purifies and cleans the pores."

About half of Israel's electricity consumption goes to temperature control, a number the Israel Electric Corporation tries desperately to reduce. The campaign for people to keep their air-conditioners at 25 degrees Celsius is one such effort, since no one would dream of unplugging the units altogether. Almost no one.

"For years I lived in sealed, air-conditioned offices. I was sick all the time," recalls Tel Aviv resident Tamar Zeri. "It's unnatural. Get up and go to the beach if it's too hot. Eat ice cream."

Twenty-four-year-old alternative medicine student Michal Asher says, "First of all, I'm not that hot. Second, there is something cool about the heat. It feels a little like a trip abroad, a real, tropical summer. I have an air conditioner and I just don't use it. It goes on sometimes when friends come over or when my boyfriend really, really suffers from the heat."