The IDF's Latest Target: Supermodel Bar Refaeli

Top officer says products advertised by model should be boycotted over her evasion of military service.

The Israel Defense Forces human resources chief Maj. Gen. Avi Zamir yesterday called for a boycott of products advertised by Israeli supermodel Bar Refaeli.

Speaking at a lecture at the Interdisciplinary Center in Herzliya, Zamir was asked why the army did not act against Refaeli, who married under false pretenses so she could evade military service. Zamir said that, according to law, he could not act against Refaeli. "She went and married a 37-year-old guy, so what can I do?" he said.

"At the end of the day," according to Zamir, "she is the one who has to look at herself in the mirror. We are a society that has an army, and Bar Refaeli doesn't have to participate in ads for Fox [clothing] - and if she advertises Fox then you shouldn't buy their products."

"The remarks made by the head of human resources are ridiculous and shameful," the model's mother, Tzipi Levin, said in an interview on the Web site Walla. "Before they attack Bar, let them look through their own house and see who they don't draft. Bar will continue to succeed and they will continue to talk and annoy us. We are among those who act and succeed, and they will continue to talk."