Aviv Morag
Aviv Morag Photo by Itzik Ben-Malki
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Aviv Morag, 29, was on his way to a business meeting and had spoken with his father on his mobile phone just moments before the truck driver crashed into his car in south Tel Aviv yesterday.

"At 9:34 A.M., I received a telephone call from him," said his father, David Morag. "Two minutes later, the conversation was cut off. It was apparently at that point that the bastard hit and killed him. I tried to reach him again, but the telephone did not ring. I realized that something bad was happening."

Morag then heard the news reports of a traffic accident in south Tel Aviv.

"We left the house and turned on the radio," he said. "The media reported that the victim was in his forties, so I didn't think to link it to Aviv."

"When we arrived at the entrance to Tel Hashomer Medical Center, I received a phone call from a police officer asking me to come to the Abu Kabir [Institute of Forensic Medicine] to identify the body," Morag added. "So I drove to Abu Kabir, and identified the body."

"Aviv was an innocent boy, a good boy, with light-blue eyes," his father said. "I don't think he did anything bad to anyone his entire life. He had a lot of friends, and everybody loved him."

Aviv Morag's brother-in-law, Uri Meirovich, said that Aviv became engaged two months ago and began working at the family business, selling refrigerators.

Aviv Morag lived in the Tel Aviv suburb of Givatayim with his fiancee. He is survived by his parents and three sisters.

"He was a people person," said a childhood friend. "He surrounded himself with people from all parts of the population. He was a very positive, optimistic person with a very special personality. He loved to have a good time, to live each moment. He was an amazing friend."