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Journalist, author and art critic Adam Baruch died yesterday, age 63. Baruch had been hospitalized in recent months and died of complications of diabetes.

Born in Jerusalem as Baruch Rosenblum, he was the grandson of Rabbi Yaakov Wachtfogel, the head of the Mea Shearim Yeshiva, and his father was Asher Rosenblum, an art dealer and political activist in the Poel Mizrachi party.

During his army service, Baruch Rosenblum wrote for Haaretz and in order not to fall afoul of military regulations, he adopted the pen name Adam Baruch.

In the late sixties, Baruch began to write art reviews for Yedioth Ahronoth and personal columns on a variety of subjects. In 1975, together with publisher Haim Bar-On, he founded culture and art monthly Musag, an innovative glossy magazine that brought the concept of New Journalism to Israel. Under Baruch's rule, the magazine's writing staff included Amnon Abromovitz, Yaakov Agmon, Ehud Yaari, Nahum Barnea, Meir Agassi, Rino Tzror and Ron Mayberg.

He filled a variety of posts at Yedioth and Maariv. For the past decade, Baruch wrote a weekly column about Jewish law for the secular public.