Slowly but surely, the Central Bottling Company's recall of its Coca-Cola and other soft drinks due to strange smells is having an effect on sales.
Supermarket chains reported that sales were down 20% to 25% Sunday last week, and as much as 35% on Friday.
Two weeks ago, when it was reported that the company was quietly recalling bottles of Coca-Cola and Diet Coke over the strange smell, retailers were optimistic, reporting that sales were down only 2%.
Last week the company expanded the recall to include some bottles of Diet Sprite and Kinley Soda as well as cans of Coca-Cola and Diet Cola.
It seems that as public awareness grows, sales are indeed suffering - even though the company said the products are safe to drink despite being unpalatable.
That didn't prevent two requests for class-action suits against the company from being filed, demanding NIS 105 million and NIS 24.5 million, respectively.
Meanwhile, competitors Pepsi-Cola and RC Cola have been picking up some of the slack - their sales were up 7%, retailers reported. ()
Want to enjoy 'Zen' reading - with no ads and just the article? Subscribe todaySubscribe now