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The fight among local airlines over Israeli tourism to Eilat ratcheted up another level this week, as Israir launched a new campaign meant to compete with the low-cost flights that Arkia operates to Eilat.

Israir is offering particularly low rates for the new vacation package it has dubbed "Mini Money." The deal includes the flight and a stay at one of Eilat's four- or five-star hotels, as a counter to the one-way flight tickets between Eilat and central Israel that Arkia is offering for NIS 99.

The package includes all Israir flights, day and night. Like Arkia's, these flights all depart from Ben-Gurion Airport.

The price of Israir's package, which starts at NIS 419, is especially attractive. Midweek and weekend packages are available for immediate reservation at hotels like the Hilton Queen of Sheba, Rimonim and Herod's Palace.

"We decided on a name, logo and slogan for our vacation packages, which include flights from Ben-Gurion Airport, to distinguish the product as a particularly inexpensive package," said Israir's vice president of marketing, Dori Sasson.

"The new brand offers Eilat vacationers a high-quality package at a particularly attractive price."

"The new product will continue to be offered after the winter season, and will pose a leading alternative to the usual vacation packages now available on the market," he added.