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The GAP clothing chain is finally coming to Israel, after Motti Zisser's Elbit Imaging was awarded exclusive rights on importing and marketing the brand in Israel. Arik Ben-Zino, head of the Mango apparel chain and chief of Elbit Imaging's retail division, will be in charge of managing the GAP brand in Israel.

GAP, then known as the Gap, was founded in San Francisco in 1969 by Donald Fisher and his wife Doris. Now the GAP empire comprises over 3,000 stores, most of them in the United States, bearing the GAP, Banana Republic and Old Navy brands. And let's not forget GapKids, babyGap and GapMaternity, or the on-line shoe shop Piperlime.

In 2007 the group's revenues were about $15.8 billion, with net profits amounting to about $833 million.

GAP has never operated in Israel directly, although items occasionally turn up in Israeli overstock outlets. In 2003 Sakal opened a store in Haifa that sold mainly overstocks from GAP, Banana Republic and Old Navy.

And in case you're worried about what cologne to wear with your GAP jeans, remember that GAP fragrance products are also on their way to Israel, with the group's line of perfumes set to be sold at Super-Pharm, Neopharm, Hamashbir Lazarchan and private pharmacies.