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Amitai Ziv

Bina Rezinovsky, the general manager of Cisco Israel, announced her resignation at the end of last week.

Rezinovsky, 41, has managed Cisco's Israeli branch since 2004. Before that she was the head of the business customers' division at Bezeq International.

Cisco said Rezinovsky had asked to leave for "family reasons."

During her tenure Cisco Israel grew at a 20% annual rate and made a number of Israeli acquisitions. The local branch finished 2007 with $500 million in revenues and won most of the large communications equipment tenders in the country. Rezinovsky won Cisco Europe's management prize in 2006.

Rezinovsky was a surprise appointment at the time, after Cisco fired the management of the local branch due to financial irregularities. Four sales managers and the acting managing director, David Ilan, were fired for not following the parent firm's directives. The salesmen gave a certain customer a larger discount than they were allowed, and hid the fact by listing it under another customer's account.

Cisco's Israeli branch in Netanya employs 700, and at the beginning of the month the company announced it was firing 90 workers here.