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Israelis see the cellular telephone as exceptionally innovative, and view it as the product that changed their consumer habits the most, according to 14 percent of those sampled in a TheMarker survey.

Next, with 12 percent, were a number of products in the field of computers − 7 percent for the computer itself, 4 percent for the Internet, and only 1 percent for various computer peripherals such as disk-on-key.

Other technology-based products such as DVDs, iPods, digital cameras and televisions garnered just 11 percent in total of the choices.

Food products came in third place, with 6 percent, with respect to products that changed lifestyles and consumer habits. The group included innovative milk products such as yogurts and ice cream; as well as breakfast cereals, bread and soya drinks.

Another 6 percent chose cleaning products, such as wet wipes, and other products known specifically by their brand names, with 2 percent noting cosmetic products such as skin creams and anti-aging products, as well as sun blocks and tanning products.

A third of those surveyed could not name any innovative product that changed their consumer habits; or said that there was no such product.