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A billboard on the Ayalon highway for the Fox clothing company, featuring model Bar Refaeli, has raised the ire of the ultra-Orthodox.

Rabbi Mordechai Bloi, chairman of the Haredi group Guardians of Sanctity and Education, says the community is considering boycotting Fox. Prior to the billboard, Fox's provocative ad campaigns featuring Refaeli had been limited to TV and Internet, to which members of the community are not exposed.

"Whether people wish to see this or not is a personal choice, and we don't tell people what to do in the privacy of their home. But they cannot be permitted to poison the public environment," Bloi said. Fox has a big Haredi clientele and a large store in the religious community of Bnei Brak, and stands to lose from a boycott.