• Published 00:00 23.01.08
  • Latest update 00:00 23.01.08

Amobee nixes Yahoo's $150m-$200 m offer

Amobee vehemently has denied reports that U.S. Internet giant Yahoo made an offer a few months ago to buy the Israeli startup, at a price tag of $150 million to $200 million.

By Guy Grimland

Amobee vehemently has denied reports that U.S. Internet giant Yahoo made an offer a few months ago to buy the Israeli startup, at a price tag of $150 million to $200 million. Sources say that Amobee and its investors decided to reject the offer, believing that they could get far more for the company. This is a very rare case indeed, of an Israeli startup rejecting such a generous offer by Israeli standards. Amobee product enables cellular providers to include revenues-generating advertising content in its services.

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