Analysis Why Netanyahu Failed and Lapid Surprised

Again and again, Netanyahu was photographed at the Western Wall and with IDF soldiers. All this may have looked good on his Facebook page, but it didn’t speak to Israelis’ hearts. Lapid, on the other hand, adapted his message to voters' interests.

Benjamin Netanyahu’s election campaign failed because he had nothing much to say. The world-champion orator, king of political survivors, lost his connection to the public mid-term and has been coasting ever since, in the absence of a serious challenger. He did not offer any hope to Israelis, he conducted a pathetic campaign and, instead of issuing a platform, made do with promising to be a "strong prime...