What’s So Special About Waze?

Waze is hitting the news with its up and down $1 billion negotiations with high-tech giants like Facebook and Google. Its crowd-sourcing model is very social media friendly - and it’s also very Israeli.

Waze, the Israeli company that is creating a GPS revolution with a free satellite navigation smartphone app, hit the headlines on Wednesday. For some time the object of desire of three of the biggest hi-tech companies in the world, Waze apparently rejected offers earlier this year from Google for $300 million and from Apple for $500 million. Next

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