The Man Who Broke the Code

'Israeliness' needs an authentic representative whose character encompasses all its good traits; it needs the 'beautiful Israeli' - and beautiful he must be.

How did the new kid on the block win so many seats? Many explanations have been offered, but all share a common denominator: The candidate succeeded in breaking the "code of Israeliness." For such a revolutionary discovery, no less important than the decoding of the human genome, people usually win Nobel prizes.