Lapid, the ever-changing billboard
As his recent interview in The New York Times shows, Finance Minister Yair Lapid knows how to sell himself as everything to everyone, but his brand is wearing thin.
When Israeli governments despaired at the two-faced statements of former Palestinian Authority chairman Yasser Arafat, who would say one thing to an Arab audience and another in English to Israeli and American audiences, they began demanding he stop speaking out of both sides of his mouth. We will believe you when you say in English what you say in Arabic, they said.
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