From 'Mr. Israeli' to Leader of the Middle Class, in 400 Weekly Columns

In hundreds of columns written in Israeli mass-circulation daily Yedioth Aharonoth over the course of nine years, Yair Lapid presented himself as a regular guy. That was before he founded Yesh Atid and went on to become the phenom of this week's election.

What do we really know about Yair Lapid? Quite a lot, actually. Lapid, 48, has been writing about himself for more than 20 years and in fact he is more familiar to Israelis than most Knesset members and cabinet ministers. We know he is witty, talented and charismatic, that he has a sense of humor and that he uses a wide range of images.