Analysis || A Lapid guide to engaging the public: personalize and exaggerate
As Israeli Finance Minister Yair Lapid’s recent 'Mrs. Cohen from Hadera’ Facebook post shows, he has mastered the art of presenting his views and policies directly to the Israeli public.
When I studied business administration, I asked my finance professor, Aharon “Roni” Ofer, the secret of a successful presentation. Ofer excelled at explaining complex financial models to laymen, and he had good advice in this case too: "Very simple," he told me, "personalize and exaggerate."