Scarlett Johansson’s pro-Israel master class
SodaStream’s Super Bowl ad spot is in no danger of being taken prisoner by a clique of Israel critics; most Americans couldn't care less about the geopolitical implications of a carbonated beverage.
The Super Bowl is all about strategy. And I’m not even talking about the rushes, tackles, and passes the two fighting teams have to orchestrate in order to win the big game. I’m talking about the ads: with a 30-second spot costing as much as $4 million dollars, companies that want to tout their products on the biggest stage in the world have very little room for error. And, so far, SodaStream seems to be playing...
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