Forget 'Startup Nation,' Israel's Brand Identity Is Occupation

Israel's efforts to market itself as a gay-friendly, villa-in-the-jungle, startup nation cannot blot out the occupation, BDS or the crushing symbolic force of the EU guidelines.

Boycott, Disinvestment and Sanctions, BDS, is already working. Not to devastate Israel’s economy – that’s still a remote prospect – but to do something just as effective: Destroy its global standing.